Terms and Conditions

Last revised on: June 21st, 2025

24Kpartners is an international affiliate marketing platform.

These Terms and Conditions (“Agreement”) define the relationship between you (“Affiliate”) and 24Kpartners ("We," "Us," "Our").

To join our Affiliate Program, you must fully read, understand, and accept all terms outlined in this Agreement. If you do not agree with any part of the terms, please do not proceed with registration. For questions or assistance, feel free to contact us at help@24kpartners.com("Contact Email").

This Agreement lays out how you can join and promote our Website and services as an affiliate.

DEFINITIONS

"Affiliate" – Refers to you, the individual or entity applying to participate in the Affiliate Program.
"Affiliate Program" – The partnership between you and us, under which you promote our website by generating traffic through affiliate links, for which you receive affiliate rewards as specified in this Agreement.
"Affiliate Sign-Up Form" – The document submitted to enroll in the Affiliate Program, requiring personal, business, payment, and tax details.
"Affiliate Website(s)" – One or more websites owned and operated by you for promotional purposes under this Agreement.•"CPA (Cost Per Acquisition)" – A commission structure where payment is based on a referred player’s first-time deposit (FTD).
"Confidential Information" – Any non-public, protected business content disclosed by us, including but not limited to business strategies, technical details, financial information, and customer data.
"Hybrid Deals" – A compensation model combining CPA and Revenue Share (RS). We reserve the right to impose a trial period (typically one month) to assess traffic quality. If fewer than five FTDs are generated during this period, we may discontinue the agreement entailing no continuing duty.
"Insertion Order (IO)" – A binding agreement outlining the terms of an advertising campaign, including placement, duration, costs, and payment conditions.
"Intellectual Property Rights" – All legally protected intangible assets, including patents, trademarks, copyrights, trade secrets, domain names, software rights, and other proprietary interests worldwide.
"Net Generated Revenues (NGR)" – Our monthly revenue from your referrals, minus deductions such as taxes, transaction fees, bonuses, and third-party costs.
"New Depositing Player" – A first-time customer who makes a qualifying deposit with the intent to engage in legitimate transactions with us.
"Referred Customers" – Customers who register on our website using your unique affiliate designated redirect URL, with no prior account history.
"Revenue Share" – The percentage of NGR earned from referred customers, as defined in this Agreement.
"Reward Plan" – A CPA-based commission structure. We reserve the right to withhold payments for accounts involved in fraud, bonus abuse, selfexclusion, or other violations as determined at our sole discretion.
"Sub-Affiliate" – A third party recruited by you under our Affiliate Program, linked to your affiliate account.
"Unfair Advertising" refers to any promotional activity or content that breaches applicable laws, ethical advertising standards, or the advertising restrictions detailed in this Agreement. This includes, but is not limited to, deceptive practices, unauthorized use of intellectual property, or targeting of inappropriate or prohibited audiences.
"Your Website" – The website(s) declared in your Affiliate Sign-Up Form for promotional purposes.

AGREEMENT

1.1 To become an affiliate, just read and agree to these Terms & Conditions and fill out the registration form completely. We’ll review your application—and we get to decide whether to approve or not. Once you’re accepted, you’ll get an email with your confirmation and next steps. From then on, you’re agreeing to follow these rules while promoting our services. Any special campaign details will come in a separate document called an Insertion Order.

1.2 We might update these Terms from time to time. If we do, we’ll email you at least 5 days before the changes take effect—and post the updated version on our
site. If you’re not okay with the new terms, you’ll need to opt out. If you stay in the program or don’t say anything, we’ll assume you accept the changes.

LINKS USAGE GUIDELINES

2.1 You must use the Links provided by the PARTNER exactly as agreed. If you want to change how they look, where they’re placed, or how they function, you’ll need written approval in advance.

2.2 You may not show these Links on any website content aimed at or accessible by users under the age of 18.

2.3. Links can only be used in regions (GEOs) approved by the PARTNER. Be sure to get written confirmation of which regions are allowed before launching any campaigns.

2.4 If You intend to publish Links on websites other than Your Website, You must first obtain express written authorization from PARTNER.

2.5 NON-COMPLIANCE: IF YOU VIOLATE ANY OF THE LINK USAGE GUIDELINES OUTLINED IN THIS AGREEMENT, WE RESERVE THE RIGHT TO DISABLE THE LINKS THAT YOU USE. FURTHERMORE, WE RESERVE THE RIGHT, UPON WRITING NOTICE TO YOU, TO IMMEDIATELY TERMINATE THIS AGREEMENT AND TO STOP PAYING YOU ANY FUTURE REVENUE SHARE ON YOUR REFERRED CUSTOMERS.

STANDARD COMMISSION STRUCTURES

3.1. The commission terms applicable to affiliates are determined on an individual basis through direct negotiation between the affiliate and PARTNER. Commission rates, whether structured as percentage-based or fixed amounts, shall be exclusively governed by the specific agreement reached between the parties. This customized approach is designed to establish equitable compensation arrangements that properly account for each affiliate's distinct promotional efforts and results. Affiliates must formally agree upon all commission terms with PARTNER prior to commencing promotional activities. The agreed terms shall be documented in writing and incorporated by reference into this Agreement.

PARTNER’S RIGHTS & OBLIGATIONS

4.1 The PARTNER maintains full authority to decline, void, or revoke any Affiliate Application at its sole discretion.

4.2 The PARTNER is responsible for providing the Affiliate with the advertising materials and pertinent information needed to advertise the Affiliate Program.

4.3 The PARTNER is tasked with managing the turnover generated through tracking links, documenting net revenues, total payments due to the Affiliate, and supplying the Affiliate with pertinent player statistics.

4.4 The PARTNER holds the authority to reject the enrollment of any New Customers, suspend or close their accounts as deemed necessary. Such decisions will be made solely at the Company's discretion to align with any deemed mandatory requirements

4.5 The PARTNER is empowered to oversee the Affiliate Website(s) to ensure compliance with the terms of this Agreement. The Affiliate must provide the Company with the data necessary for such monitoring.

4.6 PARTNER shall supply You with the Links for inclusion on Your Website and may update such Links from time to time.

4.7 PARTNER will make every effort to guarantee that the relevant Customer is recognized as coming from Your Website each time a Referred Customer registers with PARTNER via Your affiliate link with Your tracking code attached. However, if PARTNER is unable to determine that a Customer is coming from Your Website, PARTNER will not be held accountable to You in any manner.

UNLAWFUL AND UNFAIR PRACTICES

5.1 You may not in any way offer added rewards of any kind to Your Referred Customers without PARTNER's prior written consent. If PARTNER deems You to be in breach of this condition, PARTNER may invalidate Your affiliate agreement and seize to pay You any further Revenue Share from Your Referred Customers. Neither You nor Your direct relatives (spouse, partner, parent, child or sibling), may under no circumstance receive any Revenue Share on Your own or direct relatives' Customer account. You are forbidden to in any way modify, redirect, suppress, or substitute the operation of any button, link, or another interactive feature of the PARTNER Site. Affiliates and their Sub-Affiliates cannot earn Rewards for the activity carried out by Using own referral identifiers for personal Use with a purpose to artificially increase their own profit. You are forbidden to attempt to artificially increase monies payable to You by PARTNER.

5.2 You and Your Sub-Affiliates shall at all times comply with all the applicable Gaming laws and regulations and all the Data Protection laws and regulations,
including but not limited to the European Directive 2002/58/EC, the General Data Protection Regulation (GDPR) (EU) 2016/679 and any legislation and/or binding regulations implementing or made pursuant to them.

SPECIFICALLY:

You may not in any way advertise to Customers which did not expressly and clearly consent to receive marketing communications, or which consent You didn’t store and are not able to prove anytime, or to Customer’s which data have been processed in breach of any Data Protection laws and regulations
Every email shall clearly indicate its origins from You and not from Us.
Every marketing email shall contain a clear link to unsubscribe from further marketing emails.

5.3 We may immediately suspend this Agreement without prior notice if we reasonably determine you have violated any gambling advertising regulations or data protection laws. You will not receive compensation for any traffic that you knowingly or should reasonably suspect was generated through improper means, whether or not this causes us harm. In cases where we have reasonable grounds to believe such traffic exists, we retain the right to withhold all payments owed to you under this Agreement.

5.4 The use of automated programs, bots, or any artificial means to create false customer activity is strictly forbidden and constitutes a material breach of this agreement. All traffic must come from genuine sources. Violations will result in immediate account termination and loss of all accrued commissions. We maintain the right to employ appropriate detection and prevention methods against such fraudulent practices. Without our express written permission, you are prohibited from bidding on or using our trademarks, brand names, or similar variations in any online advertising or search campaigns. Additionally, you may not register or use domain names that closely resemble or could be confused with our official domains or trademarks. Any breach of these provisions will lead to immediate partnership termination and application of penalties as specified in section 10.2. Please note that marketing activities directed at Swedish audiences using Swedish language content are legally prohibited in Sweden and will result in immediate account suspension if identified. The same applies to promotions targeting Dutch audiences using Dutch language materials in the Netherlands, which will similarly lead to prompt account closure.

5.5 For all marketing directed at UK customers, you must strictly follow the gambling advertising guidelines established by the Committees of Advertising
Practice (CAP and BCAP) and enforced by the Advertising Standards Authority. All promotional materials, especially those featuring free bets or bonus offers, must be transparent and not misleading. Significant terms and conditions must be clearly visible in the advertisement itself where possible, or no more than one click away for space-limited formats like banners. Non-compliant examples include: offers that don't prominently display key conditions; banner ads that direct customers straight to registration without showing terms; or important information hidden where customers would need to scroll to find it. These requirements apply to all marketing channels, including social media and print advertising. We reserve the right to discontinue this Agreement immediately without notice if we reasonably believe you have breached these advertising standards.

PROHIBITED TOPICS AND ADVERTISING RESTRICTIONS

The Company's enforcement of these restrictions shall be considered protective measures rather than contractual breaches, serving to mitigate potential risks and ensure compliance.

6.1 Affiliates and their sub-affiliates must refrain from employing any marketing tactics that contravene legal requirements, platform policies, or ethical advertising standards. Prohibited practices include but are not limited to deceptive claims, inappropriate targeting of protected demographics, or exploitation of sensitive subjects. Violations constitute serious breaches of this agreement and may prompt immediate account suspension or termination.

Specifically:

Public Figures (the impression that political figures support or participate in gambling)
Images of real people without their consent (images, videos, voice recordings, and similar copies are prohibited — digital images of real people artificially created or altered using AI — without their explicit permission)
Religion (religious symbols, texts, imagery, associations, or content that offends the feelings of believers)
Children and Adolescents (depictions or mentions of minors; content appealing to children; creative work should not be targeted at audiences under 18 years old) as well as pregnant women
Pornography
Socially Vulnerable Groups (images of people in difficult life situations)
Military Themes
Violence and Aggression, Cruelty
Drugs and Alcohol
Death and Bereavement, Tragic Events

6.2 DISCLAIMER: The specified restrictions represent minimum standards rather than comprehensive limitations. We expressly forbid any additional content that could reasonably be considered offensive, controversial, or damaging to our brand reputation, regardless of whether such content appears in the enumerated list.

6.3 Upon identifying prohibited content, we maintain full discretion to:Suspend commission payments temporarily or permanentlyRestrict program participation privilegesWithhold payments during investigation periodsThese protective actions serve to maintain regulatory compliance, platform adherence, and brand protection.

6.4 Any payment suspensions or restrictions implemented under this section shall not be interpreted as contractual violations, but rather as necessary safeguards for legal conformity and risk prevention. The Company's reasonable determinations regarding violations shall be considered final.

PAYMENTS TERMS

7.1 You will receive affiliate payments to Your account:

a. The minimum sum for a monthly affiliate payment is €500. If a Revenue Share does not exceed €500, PARTNER shall be entitled to withhold and carry forward such sum until the end of the first calendar month in which the Revenue Share (including such carried forward sum) exceeds €500, at which time payment shall be made. For the avoidance of doubt, You will only receive a payout when there is a positive balance, and it is greater than €500 in any given month.

a) If an Affiliate's Revenue Share for a particular calendar month is negative, such negative amounts will not be forward to the subsequent month(s).

b) PARTNER shall provide You with statements accessible through Your personal affiliate page, Website detailing the Referred Customers and Your share of Net Generated Revenues.

c) High roller Policy If in any given month a Referred Player referred by a You generates a negative Net Revenue of at least €7,000, this Referred Players will be deemed to be a “High-Roller”. If the aggregate commissionable Net Revenue in that given month for You is negative: The negative net revenue generated by the High-
Roller will be carried forward and offset against future net revenue generated by that High-Roller; The negative balance carried forward cannot be set-off against other Referred Players’ net revenue. The negative balance of a High-Roller will be reduced by future positive net revenue that they generate in subsequent months. A negative balance will not be increased by future negative Net Revenue unless the High-Roller meets the above-mentioned qualifying criteria in subsequent months. You will be able to view all adjustments in order to track the High-Roller’s net breakeven point. Adjustments will be made at the end of each calendar month based on the cumulative revenue for the month.

7.2 Should the Account details change, You are solely responsible for the prompt notification of the PARTNER about the aforementioned change. In case You fail to notify the PARTNER about the change in the payment account details, PARTNER shall not be responsible for the failure to execute payment due to such a nonnotification.

7.3 You are solely responsible for the protection of the payment account credentials and the related data. Should the change of the account details be caused by a cyber incident and/or Your failure to exercise data protection measures, PARTNER shall not be responsible for the failure to execute payment due to such a change.

7.4 WE RESERVE THE RIGHT TO WITHHOLD AFFILIATE PAYMENTS AND/OR SUSPEND OR CLOSE ACCOUNTS WHERE REFERRED CUSTOMERS ARE FOUND TO BE ABUSING ANY WEBSITE PROMOTIONS, WHETHER DONE WITH, OR WITHOUT YOUR KNOWLEDGE REGARDLESS OF WHETHER THE CONCLUDED DEAL HAS A TEST PERIOD OR NOT.

INTELLECTUAL PROPERTY

8.1 During the term of this Agreement, PARTNER grants you a non-exclusive worldwide license to display PARTNER's branding elements and related materials ("PARTNER Materials") solely for the purpose of incorporating the Links on your website in accordance with this Agreement and any accompanying usage guidelines PARTNER may provide. All intellectual property rights pertaining to the Links, betting products, associated systems, and service-related software, including any accumulated goodwill, shall remain the exclusive property of PARTNER. You are expressly forbidden from modifying any PARTNER Materials without obtaining prior written authorization from PARTNER.

8.2 Your website must maintain a distinct visual identity and user experience that clearly differentiates it from PARTNER's official website. Under no circumstances should your website's design or content suggest any affiliation, partnership, or integration with PARTNER's digital properties that goes beyond the authorized affiliate relationship established by this Agreement.

WARRANTIES

9.1 All parties mutually confirm and guarantee that they possess full legal capacity, necessary rights, and proper authorization to:(a) execute this Agreement; (b) grant all specified rights and licenses herein; and (c) fulfill all contractual obligations throughout the entire duration of this Agreement. You specifically guarantee that you have secured and will continuously maintain all required registrations, regulatory approvals, consents, and operational licenses necessary to properly perform your duties and responsibilities under this Agreement.

TERM & TERMINATION

10.1 This Agreement becomes effective upon our written confirmation of your successful application under Clause 1 and shall remain in force until suspendd by either party with 24 hours prior written notice.

10.2 PARTNER reserves the right to immediately discontinue this Agreement through written notice if you commit a material breach of your obligations, resulting in forfeiture of all future Revenue Share from Referred Customers.

10.3 Immediate termination may occur upon violation of PARTNER's Advertising Policy (PROHIBITED TOPICS AND ADVERTISING RESTRICTIONS) to ensure compliance with legal requirements, platform regulations, and brand protection.

10.4 To maintain active status, affiliates must:

Maintain regular communication with PARTNER
Process outstanding payments promptly
Affiliates will be classified as "temporarily inactive" after 12 months of payment inactivity, triggering:
A 7-day notification sent to the registered email
A 3% monthly administrative fee on outstanding balances if no response

10.5 Permanent inactivity occurs after 18 consecutive months of payment neglect, resulting in:

Classification as "permanently inactive"
Potential forfeiture of all outstanding balances
Complete release of PARTNER's financial obligations regarding such funds

CONFIDENTIAL INFORMATION

11.1 You acknowledge that all Confidential Information constitutes valuable proprietary assets and trade secrets belonging exclusively to Our Company. During the term of this Agreement and for three years thereafter, you covenant to implement maximum security measures to prevent unauthorized use or disclosure of such information, recognizing that any improper handling may cause irreparable damage. The Confidential Information shall not be copied, used, or disclosed except as strictly required for your authorized activities under this Agreement or when specifically permitted in writing by Us.

11.2 Within twenty-four (24) hours of this Agreement's termination or upon Our written demand, you must surrender all physical and digital materials containing, referencing, or derived from Confidential Information. This comprehensive obligation includes the return of all documents, technical schematics, prototypes, measurement instruments, product samples, engineering drawings, and any other embodiments of confidential data.

11.3 You are expressly forbidden from initiating any form of public communication - including press statements, social media announcements, or marketing disclosures - regarding your affiliation with Our program without obtaining Our advance written approval of both the fact of disclosure and its specific content. These confidentiality obligations shall remain binding for thirtysix (36) months following Agreement termination. Recognizing that violations may cause non-quantifiable injury, We expressly reserve the right to pursue injunctive relief - including temporary restraining orders and permanent injunctions - in addition to all available legal remedies, without the necessity of proving actual damages or posting bond.

YOUR PERSONAL DATA

12.1 Both parties shall strictly adhere to all applicable data protection laws and regulations, including but not limited to the General Data Protection Regulation (GDPR), when processing any personal information obtained through this Agreement. We implement robust organizational and technical measures to ensure the secure handling of your personal data in accordance with our Privacy Policy, which outlines our data collection practices, processing purposes, retention
periods, and your rights as a data subject. You are required to review and acknowledge our Privacy Policy, available at [insert URL], which forms an integral part of this Agreement. Any processing of personal data shall be limited to what is necessary for the performance of this Agreement and in compliance with the principle of data minimization.

GENERAL PROVISIONS

13.1 This Agreement constitutes the entire and exclusive understanding between the parties with respect to its subject matter and supersedes all prior agreements, communications, and understandings, whether oral or written. Nothing in this clause shall exclude or limit liability for fraudulent misrepresentation. If any provision of this Agreement is deemed invalid or unenforceable by a competent authority, the remaining provisions shall remain in full force and effect.

13.2 All notices to the PARTNER under this Agreement shall be submitted electronically to help@24kpartners.com. The PARTNER will address all communications to the email address provided in your application or any updated email address you have formally submitted.

13.3 Nothing in this Agreement is intended to create a partnership between the parties, or to authorize either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way.

13.4 Neither party shall make any announcement relating to this Agreement nor its subject matter without the prior written approval of the other party except as required by law or by any legal or regulatory authority.

13.5 The validity, construction and performance of this Agreement (and any claim, dispute or matter arising under or in connection with it or its enforceability) shall be governed by and construed in accordance with the law of Republic of Cyprus. Each party irrevocably submits to the exclusive jurisdiction of Cyprus courts over any claim, dispute or matter arising under or in connection with this Agreement or its enforceability.

13.6 In case of any discrepancy between the meanings of any translated versions of this Agreement, the meaning of the English Language version shall prevail.

MISCELLANEOUS

14.1 You accept full responsibility for all marketing activities conducted by You and Your Sub-Affiliates, including compliance with applicable laws. You agree to
defend, indemnify, and hold harmless PARTNER, its affiliates, and their respective officers, directors, employees, and representatives from and against all claims, damages, losses, costs (including reasonable legal fees), and expenses arising from: (i) any breach of this Agreement by You or Your Sub-Affiliates; or (ii) violation of any laws or regulations in connection with the Affiliate Program. This indemnity covers all direct and indirect consequences, including lost profits and reputational harm.

14.2 Notwithstanding the above:

14.2.1 PARTNER's maximum aggregate liability under this Agreement shall not exceed the total commissions paid to You in the six (6) months preceding the claim.

14.2.2 PARTNER excludes liability for: lost revenues or profits; business interruption; loss of goodwill; and all indirect or consequential damages, whether foreseeable or not.

14.2.3 These limitations do not apply to: (i) death or personal injury caused by negligence; or (ii) fraudulent misrepresentation.

14.3 Neither party shall be liable for failure to perform obligations due to events beyond reasonable control, including: natural disasters, terrorism, utility failures, labor disputes, or government actions. If such event continues for more than thirty (30) days, either party may invalidate this Agreement immediately by written notice.

14.4. DISCLAIMER: WE MAKE NO REPRESENTATION THAT THE OPERATION OF THE PARTNER WEBSITE WILL BE UNINTERRUPTED OR ERROR-FREE AND WE WILL NOT BE LIABLE FOR THE CONSEQUENCES OF ANY INTERRUPTIONS OR ERRORS

MODIFICATIONS TO THE PRESENT TERMS AND CONDITIONS

15.1. We may update or revise this Policy at any time, without prior notice or approval. Changes become effective once published on the official website. By continuing to use our services after any updates, you agree to the new terms. You’re responsible for reviewing the Policy from time to time to stay informed about any changes.

help@24kpartners.com